Industry Perspectives on Destination Branding, Placemaking and Wayfinding across Asia and the Middle East.
Research, Insights & Perspectives
with Creative Dialog.
Insights, opinion and practical guidance on destination branding, placemaking and wayfinding across Asia and the Middle East — or take a deeper dive with Extended Dialog.
Retail Wayfinding That Drives Revenue: The Strategic Intersection of Navigation and Sales.
Every retail destination has a ghost number — the revenue that never materialises because visitors couldn't find what they were looking for. Research suggests that up to 38% of shoppers leave without purchasing when they can't locate products or stores, and of those who abandon a search, nearly half take their spending directly to a competitor.
What is wayfinding? A Key Strategic Investment For Destinations.
Asia investing at a scale the world has never seen. But as global competition for visitor attention intensifies, the question is no longer what gets built — it's what people feel when they arrive. The destinations winning the experience economy aren't the biggest or the most spectacular. They're the ones that understand people.
5 Key Questions to Ask Before Undertaking a New Wayfinding Program.
As destinations and attractions of all stripes across Dubai clamor for visitor loyalty set against a backdrop of increased competition for time poor consumers, it’s important for developers and their marketing teams to recognize that the razzmatazz of visual and digital displays and the lure of once in a lifetime experiences (while important) falls short with consumers when compared to the simple things - like not getting lost.
What Quality Wayfinding Is Actually Worth to Developers.
As life and the spaces, we encounter become more complex, the need for cities, master developers and asset managers to understand how people get to these places and navigate them has become more important than ever to ensure visitors are provided convenience as well as memorable and positive user experiences.
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Extended Dialog.
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![Placemaking Strategy Dubai. A bustling outdoor marketplace with people walking, cycling, and sitting near a mosque and lush greenery, with modern skyscrapers in the background under a blue sky.]()
Placemaking ROI for MENA Developers
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![Visitor Experience Strategy Dubai. A Middle Eastern destination is bustling with people as children play with a water fountain and people watch a musical performance.]()
Understanding the Experience Economy
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![Airport Wayfinding Strategy Dubai. Interior of an airport with travelers walking and standing, digital information and signage wayfinding displays, and an interactive kiosk showing a world map]()
Measuring Wayfinding Effectiveness
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